# Style & Substance

Emotion is what makes stories memorable. It's the special sauce that makes viewers come back again and again.

He has a style all his own, one that captivates and entertains readers all across the world. No one else writes like he does ...

... if you've got an idea that you want to tackle but it feels like it's just "too insane" to pull off ... you might want to rethink that.

I’d bet on a variety show starring Taylor Swift versus sinking $200 million into another superhero saga any day of the week.

I’m willing to bet that if all of you made your heroes more like Forrest Gump, your scripts would be much better for it.

So many of you seem to be making the exact same mistakes with your writing. And from my vantage point, they're all easily fixable.

Shame is, in many ways, like that gun being held on a crowd. Everyone can relate.

Shows trying to tickle our funny bones have become so prolific that we have started to collectively yawn—it takes a lot more to stand out.

Indeed, clothes not only make the man (or woman), but they can tell us so much about a character the second they appear on screen.

First of all, let’s get clear on what ‘high-concept’ means.

But the way I see it, all fiction originates as fan fic in one way or another.

Getting a fractured audience’s attention is getting harder and harder.

... well-rendered and delivered dialogue can surprise and turn a story on its head in ways that action scenes only very rarely can ...

It is a shining example of how a film can be distinguished just as much by what its script doesn’t reveal as what it does.

Think like a salesman ... if you have a product you need to sell, which would you rather have? More potential buyers? Or fewer?